Troy Norcross & Zoe Webster
Troy Norcross is a seasoned Non-Executive Director, strategic advisor, coach, and facilitator with deep expertise in scaling private equity-backed SaaS companies and driving digital transformation. With a background spanning global enterprises and high-growth startups, he specialises in aligning product, go-to-market strategy, and operations to accelerate growth and readiness for exit.
Having led a successful spinout at Volvo Group, Troy brings a sharp focus on turning strategy into results. He is known for connecting technology and AI governance directly to commercial outcomes, helping leadership teams sharpen focus, reduce friction, and deliver change at pace.
Troy’s experience advising boards and embedding with executive teams enables him to bring real-world, actionable insights to the AI & Governance module. His hands-on approach and ability to operate in complex environments make him an impactful facilitator, bridging strategy and execution across organisations.
He has supported over 50 startups in refining their strategic direction and continues to advise businesses on growth, value creation, and AI leadership.
Zoë Webster is a leading AI expert with over 20 years’ experience spanning research, innovation, and large-scale deployment. Most recently, she led BT’s AI Centre of Enablement, delivering data science and AI solutions as part of a major digital transformation. Prior to that, she drove cross-sector innovation at Innovate UK, shaping the UK’s AI and manufacturing strategies.
Zoë began her career developing advanced technologies at QinetiQ and SEA and holds both an MSc and PhD in AI. In 2023, she provided expert evidence to the House of Lords on Large Language Models, and in 2024 was named one of AI Magazine’s Top 10 AI Leaders in the UK and Europe.
As a seasoned practitioner and strategic leader, Zoë brings deep technical insight and real-world experience to the AI & Governance module she facilitates.