Shape the Future of Coaching - Your Path, Your Way.
With the estimated number of coach practitioners reported to have exceeded 100K, and a third of all Fortune 500 companies now utilising executive coaching as standard leadership development, demonstrating your credibility, expertise and commitment to ethical coaching practices has never been more important – for you and those you work with.
Actuate’s dynamic Certified Coach Programme is the elite choice for coaching professionals. With unparalleled dual-accreditation status, backed by the ILM and Association for Coaching, graduates gain global recognition, credibility, and the versatility needed to thrive in diverse coaching environments – from executive boardrooms to cutting-edge practice.
It’s not just a qualification: it’s a career-defining badge of honour that sets you apart as a leader in the coaching industry.
Built with flexibility at the heart, the Certified Coach Programme is tailor-made for today’s busy professionals.
Learners will complete the six mandatory modules (providing your essential skills and coaching fundamentals) and choose a minimum of three and a maximum of five dynamic elective modules, participating as your schedules demand, to build the exact career you envision.
This module offers a thorough introduction to the essential principles and practices of coaching within professional environments. Participants will explore the foundational skills necessary to cultivate effective coaching relationships, empowering individuals to unlock their potential and pursue personal and professional growth.
Highlighting key coaching techniques such as active listening, questioning, and goal setting, while also addressing the ethical considerations and core competencies that define a successful coach, this module equips participants with the tools needed to drive transformation and foster a positive, supportive environment for development.
This module explores the dynamics that contribute to successful and sustainable coaching relationships. It examines the key components necessary for building trust, rapport, and mutual respect between coach and coachee, which are crucial for fostering a productive and empowering environment.
Participants will discover how to create a safe space for open communication, adapt their coaching techniques to meet individual needs, and effectively manage challenges that may arise during the coaching process. By focusing on the psychological and emotional aspects of coaching, this module empowers professionals with the skills to maintain strong, supportive relationships that promote lasting growth and enhanced performance.
This module examines the essential ethical considerations that form the foundation of effective and responsible coaching practices. Participants will develop an understanding of the ethical principles and frameworks that guide professional coaching, focusing on aspects such as confidentiality, integrity, and respect for the coachee’s autonomy.
The module highlights the significance of maintaining clear boundaries, managing conflicts of interest, and addressing ethical dilemmas with transparency and accountability. By the end, participants will be well-equipped to uphold the highest ethical standards, fostering trust and credibility in their coaching relationships.
This two-part module provides a comprehensive exploration of effective coaching frameworks and practical tools designed to enhance the coaching process.
In the first part, participants will delve into a variety of well-established coaching models, such as GROW, SMART, and CLEAR. They will learn how to effectively apply these frameworks to guide coachees in setting and achieving their goals.
This section emphasises the importance of understanding each model’s unique approach and how it can be tailored to different coaching scenarios, ensuring that participants can adapt their strategies to meet the diverse needs of their clients.
The second part of the module focuses on a range of coaching techniques that are essential for fostering self-reflection and driving actionable results. Participants will explore questioning strategies, active listening, and feedback delivery, all of which are crucial for creating a supportive coaching environment.
This section equips professionals with the skills needed to conduct impactful, structured coaching sessions that inspire lasting change. By the end of the module, participants will be well-prepared to implement these techniques effectively, enhancing their ability to facilitate growth and development in their coachees.
This module explores key psychological theories and frameworks, empowering coaches to apply psychological principles in their practice.
It focuses on enhancing emotional intelligence, communication, and building effective relationships with clients. By integrating psychological concepts into coaching techniques, participants gain the skills to address complex client challenges, facilitate personal transformation, and drive sustainable success to elevate coaching practices through a psychological lens, fostering a deeper, more impactful coaching experience.
This module empowers coaches with the expertise to effectively incorporate psychometric tools into their coaching practice. Through case studies, live demonstrations, and interactive activities, participants will gain the skills to interpret psychometric data, facilitate insightful client discussions, and seamlessly integrate findings into coaching objectives.
The session covers widely-used psychometric tools, ethical guidelines, and best practices, ensuring coaches are confident in selecting and applying the right tools for their specific needs. By tackling advanced topics such as handling resistance to feedback and driving long-term behaviour change, participants will be equipped with actionable strategies to enhance their coaching impact.
This module provides a comprehensive introduction to team coaching, equipping participants with the foundational knowledge, frameworks, and practical skills needed to coach teams effectively.
Participants will explore the unique benefits of team coaching, how it differs from other team development modalities, and the competencies required to facilitate meaningful team transformation.
Through interactive discussions and hands-on exercises, participants will deepen their understanding of the team coaching process, from pre-coaching considerations to follow-up interventions. On completion, participants will feel confident in applying team coaching techniques and integrating them into their practice or organisation.
This interactive module explores the evolving role of Artificial Intelligence (AI) in coaching, leadership, and business operations. Participants will gain a foundational understanding of AI, its current applications, and its impact on strategy, workforce dynamics, and decision-making.
This session provides hands-on experience with AI-powered tools, allowing coaches to assess their potential for streamlining administration, enhancing research, improving client engagement, and supporting coaching conversations. Through discussions, demonstrations, and ethical considerations using the Responsible AI Framework, participants will explore how to integrate AI responsibly while maintaining the human essence of coaching.
This module is designed to empower coaches with the knowledge, skills, and confidence to address mental health in their coaching practice. With a focus on breaking down stigma, recognising early warning signs, and promoting good mental health, participants will explore strategies to navigate sensitive conversations and support clients while maintaining professional boundaries.
The interactive agenda blends self-reflection, education, and practical exercises to help coaches develop a deeper understanding of mental health challenges and the diverse factors influencing individual behaviours and experiences. By the end of the programme, participants will feel equipped to approach mental health discussions with empathy, understanding, and appropriate action.
This module is designed specifically to help coaches overcome the common challenges of marketing a coaching business.
Unlike traditional services, coaching requires an education-based marketing approach to create demand. Participants will explore why generic marketing fails, how to build credibility, and the importance of focused messaging to attract ideal clients.
Through interactive plenary sessions, real-world case studies, and hands-on exercises, coaches will gain clarity on their unique value proposition and develop a marketing focus that leads to inbound enquiries. The session also includes practical strategies for using social media effectively and refining messaging for better visibility and engagement.
To get started on your certification journey, first select your preferred enrolment date. Next, schedule your certification welcome call to kick things off.
Once that's done, you'll gain access to your Learning Management System and be assigned your personal Qualification Support Agent. Your agent will then assist you in booking your selected module dates, ensuring a smooth pathway on your certification journey.
All mandatory modules are delivered through a series of 1-day virtual workshops with your leading Coach Facilitator, and take a cohort format.
Elective modules may be undertaken flexibly and are delivered via 1 day virtual workshop, allowing you to choose your participation from a selection of delivery dates and times.
- Undertake a written assignment
- Develop a Coaching Portfolio of a minimum of 2, and a maximum of 3, pro bono clients, undertaking a specified number of pro bono coaching hours
- Develop a reflective journey
Upon completing your programme, you will receive an invitation to your graduation event and certification presentation, celebrating alongside your fellow graduates.
At this event, you will be awarded your physical ILM certificate, along with your digital programme certificate and digital credentials, enabling you to showcase your achievement as an Accredited, Certified Coach.
Your Certified Accredited Coach status provides you with your licensed credentials and alumni membership access to continuous learning and professional development through your Learning Portal, in addition to:
6 x 1-hour Group Supervision Sessions
Supervision sessions with a Coach Supervisor are essential to maintaining professional competency and quality as a practicing coach. These sessions provide a safe, confidential and non-judgemental space for coaches to reflect on and develop their techniques, in addition to addressing any ethical issues or blind spots you may encounter.
Club 7 Pass
Free entry to our best-in-class monthly learning and networking session, providing unique opportunities for growth, development, creativity and emerging coaching themes.
20% Discount
Across our course catalogue and ancillary products, including 1:1 Coach Supervision Sessions.
Thriving Community
A diverse network of aspiring and experienced coaching professionals, allowing you to forge connections and gain invaluable insights.
Certified Coach credentials may only be held by those who have both an active alumni membership, renewable at £499+vat per annum, and are in their first year post-graduation or can evidence that they are demonstrating their ongoing commitment to their role.
Your course fees are inclusive of module delivery, networking sessions, access to online learning materials and support, assessment fees, graduation event, membership fee and your digital credential license.
Payment plans may be available subject to status, to discuss please arrange a call or alternatively you can submit an enquiry below…
Area of expertise
AI Facilitator
Sue Turner OBE is an accomplished Non-Executive Director and pioneer in the field of AI governance. As the AI facilitator at Actuate, she combines decades of expertise with cutting-edge insights into artificial intelligence, empowering executives and boards to navigate the evolving corporate governance landscape.
Sue’s leadership journey began when she became the youngest Regional Director of the Confederation of British Industry (CBI) in the South West. Later, her tenure as Director of Communications for The Bristol Port Company and CEO of Quartet Community Foundation cemented her C-suite expertise. Informed by roles across financial services, logistics, and charities, Sue is celebrated for her ability to integrate AI and data science with governance, driving innovation while ensuring ethical leadership.
As the founding director of AI Governance Limited and armed with an MSc in AI and Data Science, Sue now advises businesses, policymakers and executives on the responsible use of AI, providing practical guidance that helps organisations harness technology without compromising governance frameworks. Her global work includes advising on harmonising AI governance and serving as one of the first certified AI systems auditors. An internationally recognised thought leader, Sue has also delivered keynote speeches on topics such as the realities of AI and the intersection of philanthropy and technology.
In recognition of her commitment to social justice, Sue was awarded an OBE in 2021. Her passion for social impact, diversity, and inclusion is reflected in her multiple NED and Chair roles, where she has increased diversity and guided organisations through transformational growth. Excelling at the intersection of AI and governance, Sue empowers leaders to make forward-thinking decisions, ensuring they can leverage emerging technologies for long-term success.
Area of expertise
Executive Coach and Facilitator
Linda fosters a safe, supportive, and collaborative coaching environment that empowers clients to engage in focused thinking, reflective learning, and even unlearning to achieve their personal and professional goals.
She allows space for clients to introspect and deepen their self-understanding while providing valuable insights from a coach’s standpoint. Through these transformative sessions, clients gain fresh perspectives, master vital self-management skills, and build the confidence to take control of their development, unlocking their true potential.
Drawing from a comprehensive toolkit that includes Integral Theory, the Enneagram (Personality Profiling), Relationship and Systems Thinking, Mind-Body Connection, Leadership Maturity Stages, Dare to Lead™ principles and various Personal Mastery models, Linda facilitates profound shifts in client thinking, behaviour, and actions.
With over nine years of experience and more than 2,500 coaching hours, Linda is an international coach who has supported clients across the globe, from Africa and the Middle East to Europe, India, and the U.S. Her diverse clientele ranges from young adults and mid-level managers to senior executives and those transitioning into retirement.
Linda was truly exceptional. The time that I spent with her enabled me to successfully become a director of a brilliant organisation that has changed how I do business. Linda was able to assist me in addressing reality, shifting my mindset, and adapting to achieve my goals. Overall, the experience has already made a valuable difference.
What is a Coaching Culture?
Read moreArea of expertise
Executive Coach, Supervisor and Assessor
Gwyn is an accomplished Professional Coach, Coach Supervisor, Trainer, Assessor, IQA, and Chartered Management Consultant, combining rich experience from the public, private, charitable, voluntary, and education sectors.
Informed by over 30 years in the Police Service, where he attained the rank of Acting Assistant Chief Constable, Gwyn has held senior academic positions at the University of South Wales and the National Policing Improvement Agency. His distinguished career as an ethical leader allows him to design, develop, and deliver transformative leadership, coaching, and mentoring programmes that enhance organisational performance in the UK and beyond.
Known for his dynamic and innovative approach, Gwyn excels in guiding clients through complex, customer-focused improvement and learning processes. He is dedicated to advancing diversity in leadership development and empowering individuals to unlock their potential through customised personal and professional growth strategies.
Gwyn’s expertise spans Leadership, Coaching Supervision, Executive Coaching, Life Coaching, Workplace Strategy Coaching, Leadership Mentoring, Management Consultancy, Organisational Change, Strategic Management, Learning & Development, Assessment & IQA, Training of Trainers, and Course Design, Delivery & Evaluation.
The wealth of knowledge Gwyn shared, be it through invaluable coaching frameworks or indispensable coaching tips, consistently surpassed my expectations. But what truly sets him apart is his commitment to candid, constructive feedback. His insights have not only honed my coaching process but have also instilled a profound confidence in my abilities. His mentorship extends beyond mere supervision; it's a masterclass in excellence. For anyone seeking a coaching supervisor who will champion your growth, challenge you to be your best, and stand by you every step of the way, look no further than Gwyn Thomas. My journey would have been markedly different without him, and I am profoundly grateful for every moment of guidance. Thank you, Gwyn Thomas, for being a true pillar of strength and wisdom in my coaching journey.
Area of expertise
Executive Coach and Facilitator
Emma brings over 18 years of combined expertise as an ILM 7 certified coach and licensed therapist, delivering impactful, entertaining, and memorable training in her role as Coach & Facilitator at Actuate. Renowned for her dynamic, people-centred approach, she engages participants as equal partners in dialogue, leveraging their diverse perspectives to foster a collaborative learning experience.
Whether coaching pharmaceutical teams at AstraZeneca or creative talents at the National Theatre of Scotland, Emma’s versatility—grounded in her ‘person-centred therapy’ background—ensures she can adapt to any client or industry.
Emma’s mission is to cultivate safe environments where individuals can ease their mental burdens, nurture emotional intelligence and experience transformative lightbulb moments that change perspectives forever. She believes every interaction is a gift and takes pride in guiding learners through unforgettable experiences.
Known for her sharp wit, Emma brings humour to her coaching, believing laughter is essential, even in the toughest conversations. As a stand-up comic who regularly performs and has graced the Edinburgh Festival stage twice, she uses levity to unlock difficult dialogues and foster a sense of joy amidst challenge. In addition, Emma is a mental health campaigner. She has delivered mental health first aid, worked closely with school refusers, and advocated for systemic change in education to improve adult well-being.
Emma’s unique combination of curiosity, honesty, and humour drives her passion for eternal learning. She believes that meaningful transformation starts with open dialogue and recognises that coaches provide unique support and guidance, unavailable elsewhere in life.
Had my first session with Emma who was excellent, really engaging and got me thinking in the right way, can't wait for my next appointment!
Area of expertise
Executive Coach and Facilitator
With over 20 years of experience managing a diverse portfolio career, Annmarie has excelled in consultancy, advisory, facilitation, and coaching roles across international and UK-based organisations. Her trusted advisor relationships make her the go-to expert for many on their journeys to success.
Annmarie is renowned for her engaging and highly interactive approach, offering impactful accredited leadership, management, and coaching programmes and a comprehensive suite of continuing professional development courses. She specialises in executive and team coaching, leveraging her vast experience as a board advisor.
Annmarie has coached board members and aspiring leaders across industries, including Education, Healthcare, Consultancy, Medicine & Pathology, Environmental Services, Microbiology, Government, and the NHS. She currently focuses on coaching leaders into board roles and delivering award-winning, results-driven programmes. Annmarie offers clients the professional space to realise their potential and provides clear pathways to success.
Notably, Annmarie collaborated with the National Centre for Excellence in Maths to achieve key government objectives and developed a nationwide “train the trainer” model for NHS Trusts.
Annmarie is a master coach. Working with her has enabled me to address longstanding business and mindset challenges and to make fundamental changes. Not only is she so skilful that she makes it seem effortless, but she is also a delightful person - warm, positive, compassionate, with a great sense of humour. An absolute treasure. I can't thank her enough.
Area of expertise
Executive Coach and Facilitator
Pasquale is an esteemed Executive Coach, Leadership Development Expert, and Consultant with a rich background spanning over three decades. His expertise enfolds Recruitment and Assessment, Organisational Development, Training Needs Analysis, and Team Coaching.
Throughout his career, Pasquale has specialised in empowering leadership teams and nurturing high-performance individuals. Recognised for his remarkable achievements, he has significantly enhanced senior leadership team effectiveness by more than 30% and amplified team engagement levels by over 20%.
Pasquale possesses an exceptional talent for identifying leadership development gaps and formulating tailored strategies to cultivate skills across diverse cohorts. He finds great fulfilment in facilitating pivotal “ah-ha!” moments that enable individuals and teams to unlock their potential.
Pasquale’s impact is profound. His clients consistently report increased clarity in their leadership roles, enhanced decision-making abilities, and a more cohesive team environment. By aligning individual goals with organisational objectives, Pasquale helps professionals drive meaningful change and obtain outstanding results. His strategic approach boosts performance metrics and fosters a culture of continuous improvement, ensuring long-term success.
With Pasquale Mazzuca... I'm really excited to start on my non-exec director journey and build on my experience to date. I left our session with a huge amount to reflect on but also hugely motivated about what it is I can offer as an NED, and some great tools and insights to understand my 'Why'. A bit of a lightbulb moment thinking about belief systems, curiosity, energy, and your freedom to choose to refuse to give in to limiting beliefs about yourself.
Corporate Development: Trends, Challenges and Solutions
Read moreArea of expertise
Executive Coach, Mentor and Facilitator
Nominated as the UK Business Hero 2020 by the British Chamber of Commerce and featured in The Sunday Telegraph and The Times, Maria is an innovative coach distinguished by her unwavering commitment to leadership development. She excels in aligning organisational values with brand identity and thrives in demanding environments. Her expertise manifests in her impactful work across the UK and Europe, advocating for women’s advancement in the workplace.
Recent highlights include:
With over a decade of experience in the corporate energy sector, Maria has implemented successful change and performance management strategies throughout Europe, enhancing operational efficiency and surmounting performance challenges. She excels in diverse settings, serving a broad international clientele. Her dynamic approach and rich expertise position her as a driving force in transformative leadership. Her reputation as a global thought leader underscores her client value.
Maria is open, kind and inquisitive... (she) listens and asks the right questions, getting you to think differently. Her style is open and kind, and she draws you in, facilitating openness, allowing the conversation to flow, and changing direction where needed.