The Business of Coaching
This module is designed specifically to help coaches overcome the common challenges of marketing a coaching business.
Enrol in module - £600 Incl VAT
Enrol in full Certified Coach Programme - £4,194 Incl VAT
Unlike traditional services, coaching requires an education-based marketing approach to create demand. Participants will explore why generic marketing fails, how to build credibility, and the importance of focused messaging to attract ideal clients.
Through interactive plenary sessions, real-world case studies, and hands-on exercises, coaches will gain clarity on their unique value proposition and develop a marketing focus that leads to inbound enquiries. The session also includes practical strategies for using social media effectively and refining messaging for better visibility and engagement.
This course can be undertaken individually; however, it also forms part of the Ofqual-regulated ILM Accredited Certified Coach Programme. Upon completion, participants have the option to carry this award forward towards full programme completion.
The Facilitator
Maria Banks ICF PCC – Europe
Area of expertise
Executive Coach, Mentor and Facilitator
About Maria
Nominated as the UK Business Hero 2020 by the British Chamber of Commerce and featured in The Sunday Telegraph and The Times, Maria is an innovative coach distinguished by her unwavering commitment to leadership development. She excels in aligning organisational values with brand identity and thrives in demanding environments. Her expertise manifests in her impactful work across the UK and Europe, advocating for women’s advancement in the workplace.
Recent highlights include:
- Designing and delivering a ‘Leadership Development’ workshop for the EFPIA’s (European Federation of Pharmaceuticals Industry Association) Director General and Senior Team in Brussels, representing the biopharmaceutical industry in Europe.
- Spearheading an online ‘Women Leadership Development’ program and Dialogue Workshops for GSK global pharmaceuticals.
- Facilitating a 2-day workshop for Saatchi & Saatchi Advertising in London.
With over a decade of experience in the corporate energy sector, Maria has implemented successful change and performance management strategies throughout Europe, enhancing operational efficiency and surmounting performance challenges. She excels in diverse settings, serving a broad international clientele. Her dynamic approach and rich expertise position her as a driving force in transformative leadership. Her reputation as a global thought leader underscores her client value.
Maria is open, kind and inquisitive... (she) listens and asks the right questions, getting you to think differently. Her style is open and kind, and she draws you in, facilitating openness, allowing the conversation to flow, and changing direction where needed.
From our news
Linda Aiyer ICF MCC – UK, Africa & Americas
Area of expertise
Executive Coach and Facilitator
About Linda
Linda fosters a safe, supportive, and collaborative coaching environment that empowers clients to engage in focused thinking, reflective learning, and even unlearning to achieve their personal and professional goals.
She allows space for clients to introspect and deepen their self-understanding while providing valuable insights from a coach’s standpoint. Through these transformative sessions, clients gain fresh perspectives, master vital self-management skills, and build the confidence to take control of their development, unlocking their true potential.
Drawing from a comprehensive toolkit that includes Integral Theory, the Enneagram (Personality Profiling), Relationship and Systems Thinking, Mind-Body Connection, Leadership Maturity Stages, Dare to Lead™ principles and various Personal Mastery models, Linda facilitates profound shifts in client thinking, behaviour, and actions.
With over nine years of experience and more than 2,500 coaching hours, Linda is an international coach who has supported clients across the globe, from Africa and the Middle East to Europe, India, and the U.S. Her diverse clientele ranges from young adults and mid-level managers to senior executives and those transitioning into retirement.
Linda was truly exceptional. The time that I spent with her enabled me to successfully become a director of a brilliant organisation that has changed how I do business. Linda was able to assist me in addressing reality, shifting my mindset, and adapting to achieve my goals. Overall, the experience has already made a valuable difference.
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